Skip to content
Create Powerful Content That Matters | Semrush
GoodContent by Semrush

Practical content marketing knowledge
right at your fingertips

Discover our free Content Marketing Starter Kit for your business

Need to launch your content marketing and create an effective strategy ASAP? Not to worry!

Get the Starter Kit
What Is Content Marketing? Your Complete 2023 Guide
23 min read

What Is Content Marketing? Your Complete 2023 Guide

This content marketing 101 guide provides you with actionable tips and practical examples to get started with content marketing for your business.

Free Tools for Fast, Easy, and Relatable
Content Marketing

Learn how to effectively connect with your audiences using our free resources and content marketing tools.

Paraphrasing Tool

This tool will provide you with restructured text that preserves your intended message. Avoid repetitive content, improve your copy, and adapt it to various channels.

Try it now
Paraphraser Tool Interface

AI Title Generator

Create eye-catching, AI-generated content headlines for free! Build an effective content plan—
without limits.

Try it now
Title Tool Interface

Why companies trust Semrush
to boost their content marketing

10 millions

marketing professionals
have already tried Semrush


Experience in content marketing


Fortune 500 companies
choose Semrush

Business owners are establishing themselves in Google’s search results by crafting a unique brand voice.

Want to learn more about how they’re doing it?

Explore the 2023 State of Content Marketing report!

Get the Report